In their most recent forecasts, Forrester is projecting ecommerce in the United States will surpass $300 billion for the first time in 2015. We as consumers are spending more time than ever before online and on our phones, which is in turn increasing our likelihood of finishing transactions in those same mediums.Read More
The consumer buying behavior is changing. On average, consumers spend 162 minutes per day on their phones. 162 minutes. That’s alot of time. Those are 162 opportunities for a brand to get in front of a potential consumer at an opportune time.Read More
This blog was co-written by Angelique Rickhoff and Alyssa Mikev.
The term "yes, and” is key in improv, and it is just one of the many skillsets from this comedy focused art that could help you become a better consultant. While we both found ourselves on the more introverted side of the table at meetings, it made sense for us to want to improve our communication skills. Enter improv, Level A at The Second City in Chicago!Read More
Contributions to this blog were made by Jared Johnson.
The world of mobile payments is making exciting leaps forward. Consumers favor credit cards to cash at a ratio of 80:20. And, just as consumers were able to make that transition from cash to card, there’s an opportunity for consumers to accept and embrace a new form of payments with mobile. According to Forrester research, US mobile payments will top $52 billion this year. And that number is expected to ultimately triple by 2019 to a total of $142 billion. A major explanation for that growth is because of the opportunity that is available for so many different groups: consumers, merchants, and financial institutions.Read More
When you’re building a product with the Agile methodology, as we do here at Solstice, the backlog is your source of truth for the path to an MVP (minimum viable product). For large corporations, filling and prioritizing the backlog can involve details and decisions from a variety of different teams and business stakeholders. In order to stay on the right direction to accomplishing and building the right product, there are a number of best practices to think about.
Let’s just get it out there. The Scrum Master role and the project manager role are very separate and distinct. For someone new to Agile, the project manager and Scrum Master roles might seem similar, or even identical. But it is so important to recognize the differences between the two, recognize where some tasks may overlap, and recognize how they complement one another in large-scale projects.Read More
After presenting this topic at the Digital Strategy Innovation Summit in New York City last month, VP of Strategy and Innovation, Kelly Manthey sits down with Senior Marketing Manager, Megan Gilmore, to discuss the shift we are seeing in digital marketing roles.Read More