More than anything, users want a catered experience. It’s up to us as designers to figure out how to lead them through complicated processes which ultimately help them complete a complex task. Curation is a key component here. By providing users bite-sized, digestible actions and/or requests, a daunting task is turned into something manageable. Everyone wants to create a simple user experience for their products, and as users are increasingly more dependant on mobile, their needs are becoming more complex. In order to continue to provide simple experiences, we as designers need to embrace the complexity and use design to create simplicity.Read More
Core Data is often scary; it can take days of development and thousands of lines of code to get a complex database up and running. Between this overhead and the mediocre performance of the framework itself, Core Data leaves a lot to be desired. Conversely, Android doesn't have it much better. Android developers typically take a more traditional object-relational mapping (ORM) approach, using the built-in SQLite libraries. This often involves implementing a lot of boilerplate code to manage schemas and data access objects. None of these technologies are ideal in a mobile environment, where user experience is so important and developers have limited resources with which to achieve maximum performance and efficiency. As mobile developers, we want the simplest, fastest, most light-weight solution that we can find. Look no further than Realm.Read More
Customer Experience is often hard to quantify. Everyone can clearly articulate a positive customer experience and the companies that do it well. Zappos, Jet Blue and Discover all come to mind. On the opposite end of the spectrum many of us have had similar horror stories with K-Mart, Frontier Airlines and Comcast.
But does good CX actually produce a quantifiable return? The answer is yes.Read More
Today’s apparel industry looks much different than the industry 20 years ago. The advent of “fast fashion” retailers like H&M, Zara and Forever 21 has—forgive the buzzword—disrupted the product lifecycle of apparel. Lean manufacturing and lean supply chains are allowing retailers to produce more frequent, smaller batches of apparel, appealing to today’s “ADD society.” Stores like Neiman Marcus even encourage brands to batch their lines into 8-10 shipments to ensure that customers always have something new to look at in the store.Read More
On average, people with access to tablets and smartphones spend 2 hours and 57 minutes on their devices per day. With the consistently increasing amount of time people are spending on their smartphones, most retail purchases are being made on these devices–right? Wrong. According to A.T. Kearney’s ongoing Omnichannel Shopping Preferences Study, 90% of all retail sales are conducted in stores, and 95% of all retail sales are captured by retailers with a brick-and-mortar presence.Read More
Having a mobile presence used to be enough.
Having a mobile presence probably meant that your product catalogs were somehow visually represented online, but likely also meant that it came with complex navigational hierarchies, lengthy product descriptions, and lacked rich imagery.Read More
So instead of writing yet another blog on how to create a great mobile checkout process (there are tons out there, I know, I read them), I instead want to recap what makes a mobile checkout process good, and suggest some tangible ways that you can make it great! Lets begin…Read More
Consumers today have high expectations when it comes to shopping experiences on their mobile phone. They are expecting brand's mobile web and applications to be device-adaptive as well as ease the checkout process. If your mobile commerce approach is underdeveloped, your company is leaving money on the table.Read More
The Internet of Things (IoT) is booming. There are staggering stats about a network to include 25 billion devices by 2020 with a nearly $2 trillion global economic benefit. While this “third industrial revolution” automatically brings to mind dramatic effects for the retail, manufacturing, transportation and energy industries, financial services doesn’t always come to mind. However, since the underlying value in IoT is the transfer of data, and the financial sector relies heavily on gathering and analyzing data, it’s hard not to imagine IoT disrupting the financial services industry. Financial institutions, especially retail banks, have invested increasing amounts of resources into developing both their internal infrastructure and consumer-facing technology capabilities. IDC Financial Insights predicts that retail banks will spend over $16 billion on digital information technology initiatives, and this spending will continue to increase. In fact, according to PWC’s 6th annual digital IQ survey, financial services is one of the top 10 industries that has been investing in sensors for potential IoT innovations.Read More
Mobile is making a shift in focus towards context. Our mobile devices know so much about us, and they are beginning to learn from this data. Google's Now on Tap and Apple's investment in the Apple Watch demonstrate how these companies are making their devices more personal.Read More